Employer Profile: Rehau
As market leaders in international systems manufacturing in the building solutions, automotive and industrial sector, REHAU places a premium on quality control and innovation.
That same dedication was channeled in to providing a benefits scheme that would add to their existing benefits package, with the intention of providing employees with a reward they could enjoy throughout the year.
REHAU was looking to find a relevant benefit for employees that would add to their existing portfolio. REHAU employees are remotely located, and spend a large part of their day without access to computers. Because of their remote location, REHAU employees had a strong demand for discounts at local retailers as well as recognised brands.
After looking at the options available, REHAU decided on Asperity’s Reward Gateway – not only because of the exclusive offers available through the gateway to thousands of brand-name and niche retailers, but also because the service was flexible in the retailers that it featured, and like the company, placed an emphasis on remaining pioneers in green technology and environmental initiatives.
Because REHAU wanted to launch the rewards programme quickly, launch communications needed to be powerful. The all-new employee benefits scheme was promoted through teaser posters, launch posters, and payslip flyers which explained the features of their upcoming rewards programme.
Employee feedback gathered by REHAU’s HR team, revealed employees’ desire to have local, accessible retailers featured on the site. These retailers included the local leisure centre, car maintenance garage and dentist.
Lindsey Brown, Employee Relations Officer at REHAU, explained that employees “wanted to make sure the discounts they received were genuine and useable, and contributed to the local community.” She added: “We all enjoy discounts at ASDA and M&S, but because of our location there are some more niche, localised purchases that we were pleased to see we could also save on through our rewards programme.”
The REHAU Rewards portal featured information about local retailers, promoting deals and sales on the site. Employees were also given promotional codes and reference numbers for those local businesses, to use in-store to gain savings.
As well as communicating discounts via the Reward Gateway portal, branded posters were put up throughout the UK worksites.
Within the first few months of launch, REHAU Rewards has achieved high employee engagement, with well over half of its employees registered with the programme.